The Problem with "Activity"
Most community managers look at "Messages Per Day". This is a vanity metric. A user spamming "gm" 100 times is not valuable. A user writing one high-impact technical solution is high value.
Sovereign's Member Intelligence engine sees the difference.
1. The Engagement Score Algorithm
We don't just count messages. We weigh them.
$$ Score = (M \times 1) + (R \times 5) + (Rx \times 10) + (E \times 20) $$
- M (Messages): Base volume.
- R (Replies): Are they talking to people?
- Rx (Reactions Received): Are people listening? (Upvotes, hearts).
- E (Events): Did they attend a voice stage or gathering?
[!IMPORTANT] Decay: Scores decay over time. You cannot rest on your laurels. A legend who hasn't posted in 3 months will see their score drop, flagging them for re-activation.
2. Churn Risk: The Silent Killer 📉
How do we predict a user leaving before they leave?
The churn-detector.ts job runs every midnight. It looks for Deviation from Baseline.
The Signals
- Velocity Drop: User usually posts 5x/day. Last week: 0.2x/day. -> Risk +20%.
- Sentiment Crash: User interaction shifted from "Joy" to "Neutral/Anger". -> Risk +15%.
- Network Isolation: User's top 3 friends have left the server. -> Risk +40% (Contagion effect).
The "At-Risk" Dashboard
When a user crosses 50% Risk, they appear in your dashboard.
- Green: Safe (<30%)
- Yellow: Watchlist (30-60%)
- Red: Critical (>60%) - Act NOW.
3. Tags: Dynamic Segmentation
You are not building a mailing list. You are building a nation. Nations have subgroups.
Auto-Tags (The Bot does this)
whale: Lifetime Value > $1,000.og: Joined in the first month.lurker: Reads messages but never posts (High read count, low msg count).
Smart Targeting
When you send a Broadcast (DM or Announcement), targeting by tag is your superpower.
- Scenario: You have a new "Developer API" product.
- Action: Target
dev+active+premium. - Result: 90% relevance. Zero spam complaints.
4. Identity Resolution (The Tech Stack)
How do we know User #999 is User #888?
- Social Graph: We verify ownership via OAuth2.
- Browser Fingerprinting: (Optional/GDPR compliant) If they visit your web dashboard.
- Wallet Linking: If they connect an ETH/Solana wallet, we map it.
This Unified Identity is what allows you to offer "Cross-Platform Perks". A user subscribes on your Website, gets the role on Discord, and gets the private link on Telegram. Seamless.