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Operations & Security 6 minโ€ขintermediate

Sentinel - Brand Safety Monitoring

Protect your brand with real-time sentiment monitoring and crisis alerts.

Sentinel - Brand Safety Monitoring

Get alerted instantly when your community sentiment turns negative or crisis keywords appear.

Why Sentinel?

In large communities, you can't read every message. Sentinel monitors 24/7 and alerts you when:

  • ๐Ÿ”ด Sentiment drops below your threshold
  • ๐Ÿšจ Crisis keywords appear (scam, bug, broken, etc.)
  • ๐Ÿ“‰ Negative trends emerge

Configuring Sentinel

Go to Dashboard โ†’ Settings โ†’ Sentinel.

1. Enable Monitoring

Toggle Sentinel ON to start monitoring all incoming messages.

2. Set Threshold

Use the slider to configure sensitivity:

ThresholdSensitivity
-0.7 to -1.0Very sensitive - Many alerts
-0.4 to -0.6Balanced - Moderate alerts
0.0 to -0.3Relaxed - Only extreme cases

3. Add Crisis Keywords

Add words that should trigger immediate alerts:

  • Company-specific: bug, $TICKER crash, exit scam
  • Generic: scam, hack, stolen, broken

Keywords are case-insensitive.

4. Alert Channels

Choose where to receive crisis alerts:

  • Dashboard - Shows in Admin Alerts panel
  • Email - Sent to admin email
  • SMS - Urgent text message (requires setup)
  • Discord DM - Direct message to admin

How It Works

Message received
       โ†“
Sentiment analyzed (-1 to +1)
       โ†“
Check threshold + keywords
       โ†“
If triggered โ†’ Create Alert โ†’ Dispatch Webhooks

Responding to Alerts

When a crisis is detected:

  1. Check the Admin Alerts panel
  2. Click the alert to see context
  3. View the original message
  4. Take action in your community

Best Practices

  • Start with moderate threshold (-0.5) and adjust based on false positives
  • Add industry-specific keywords relevant to your niche
  • Review alerts daily to calibrate sensitivity